Post by Ryan Farrell.

This is one of the charts snapchat is using in its pitch to brands and agencies
the pie charts are wrong in so many ways that I don’t know why they would confidently take this deck to a pitch.
What is “other” … it’s 9% of of the entire user base.
Why is close to one tenth of your user base classified as “other”
That’s bullshit. It’s a pie chart, segment them and classify them accordingly.
The second chart: Am I the only only one that has noticed that only three segments of a five segment chart are represented in the key?
Also, how can 10% and 2% be the same typographical representation of the same sliver of a pie chart?
Somebody, please explain that to me
Also: Our stats…
Stats of WHAT?
User base? Downloads? Referral traffic?
Am I missing something?
I feel like Charlton Heston in the Omega Man here… keep seeing this graph and I just think it sucks all over the place, but everyone keeps talking about it.
What gives?

Post by Ryan Farrell.

This is one of the charts snapchat is using in its pitch to brands and agencies

the pie charts are wrong in so many ways that I don’t know why they would confidently take this deck to a pitch.

What is “other” … it’s 9% of of the entire user base.

Why is close to one tenth of your user base classified as “other”

That’s bullshit. It’s a pie chart, segment them and classify them accordingly.

The second chart: Am I the only only one that has noticed that only three segments of a five segment chart are represented in the key?

Also, how can 10% and 2% be the same typographical representation of the same sliver of a pie chart?

Somebody, please explain that to me

Also: Our stats…

Stats of WHAT?

User base? Downloads? Referral traffic?

Am I missing something?

I feel like Charlton Heston in the Omega Man here… keep seeing this graph and I just think it sucks all over the place, but everyone keeps talking about it.

What gives?