Post by Ryan Farrell.
This is one of the charts snapchat is using in its pitch to brands and agencies
the pie charts are wrong in so many ways that I don’t know why they would confidently take this deck to a pitch.
What is “other” … it’s 9% of of the entire user base.
Why is close to one tenth of your user base classified as “other”
That’s bullshit. It’s a pie chart, segment them and classify them accordingly.
The second chart: Am I the only only one that has noticed that only three segments of a five segment chart are represented in the key?
Also, how can 10% and 2% be the same typographical representation of the same sliver of a pie chart?
Somebody, please explain that to me
Also: Our stats…
Stats of WHAT?
User base? Downloads? Referral traffic?
Am I missing something?
I feel like Charlton Heston in the Omega Man here… keep seeing this graph and I just think it sucks all over the place, but everyone keeps talking about it.